B.Renner Fitness
ROLES
Project Manager, UX Designer, Graphic Designer, Video Producer, Web Developer
KEY TASKS
- Served as project manager of a small team consisting of a contract content manager, two remote iOS developers, video director, videographer and video editor.
- Coordinating with Brittany Renner and her management to ensure the app is inline with her brand and goals
- Managed the submission and release of the app on multiple app platforms
- Designed and planned the apps overall features and functionality.
- Developed the app’s content strategy utilizing a web CMS, a video CMS and eCommerce services.
- Created functional prototype using Balsamiq for developers to follow.
- Produced and edited live broadcasts of the B.Renner Fitness bootcamps.
- Manage the production of various content items that appear in the app.
- Created the official B.Renner Fitness logo.
TOOLS
- Balsamiq
- TeamViewer
- Skype
- Photoshop
- Illustrator
- Dropbox
- WordPress
- Video CMS
- Cart66
- Adobe Media Encoder
- Adobe Premiere Pro CC
- Wirecast 6
- Panasonic HVX200
- Apple Mac Mini & MacBook Pro
- BlackMagic Capture Device
OVERVIEW
The B.Renner Fitness app was the official app of former fitness personality Brittany Renner. She is better known in the social sphere as @bundleofbrittany on Instagram. I originally created this app as a way for her to collect email address from her Instagram followers. From the original goal, the app morphed into a multilevel subscription service app, complete with content dripping, that reached over 250K users!
A sample of the Balsamiq project used to map out the UX, functionality and features of the B.Renner Fitness app.
On special occasions, working with Brittany afforded me the opportunity to participate in my favorite work hobby — live broadcasting. I produce every aspect of her live fitness
broadcast from taping down cables to the operating Wirecast. Yes, it’s stressful. Yes, it’s a lot of work. And yes, it’s fun. The above screenshot shows a side by side two shot, tight (right) and wide (left), with live Twitter integration.
When creating the official logo for B.Renner Fitness, I wanted something simple and clean that could easily work with many uses. I presented her with these 4 options and she chose B.
